WAYNE RETTIG

Wayne's a seasoned copywriter. But the recent years spent training his horse have given him greater insight into the real subtleties of communication. See the situation through the recipient's eyes. Speak their language. Be clear, concise and consistent. And how you say something is every bit as important as what you say.

“The more direct you can be the better. Read the situation correctly... take the right tone... send the right message... and you'll be amazed at what you can achieve.”