TIM KELLER

For Tim, solving business challenges through communications is a lot like his other passion — cars. To really get anywhere, you've got to get the concept right. Then, give it all the power you can. Naturally, you have to be willing to get your hands dirty. But the end results are worth it.

“If you really want to see an amazingly fast machine, take a look at the human eye. Having taught color theory, I appreciate the fact that it reacts to stimuli even faster than the brain. My job as a designer is to stop that eye long enough for the brain to catch up. Fail to do that and the rest of your effort's wasted.”