GE Medical
CHALLENGE
Company sought to compete in an information systems marketplace dominated by established industry giants, yet it had virtually no mindshare, nor credibility in the category.
STRATEGY
Leverage experience in key device-level solutions to demonstrate the need for real-time information expertise and position the company as the expert in this arena through an ad and trade show campaign.
RESULTS
Unaided awareness went from virtually zero to more than 85% in less than 6 months.
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