InnerWireless
CHALLENGE
Prospective customers did not see wireless infrastructure product category as a priority. In addition, the InnerWireless offering didn't stand out as truly unique or different from the competition.
STRATEGY
Created a new position for the company. Everything. Everywhere. Everytime. Targeted customer satisfaction issues and business challenges faced by C-level management and IT. Then, branded the InnerWireless solution as uniquely engineered to meet these challenges by focusing on the integration of the two core wireless opportunities (WLAN & WWAN) into a single, highly versatile platform.
RESULTS
Sales were up more than 300% from the previous year.
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